Corporate vision: to build a world-famous brand in cashmere industry

business philosophy: adhere to a practical concept, steady, serious, not empty to do everything well, in the calm interpretation of passion, we firmly believe that action is to grasp the opportunity of success and constantly lead beyond the truth

core values: Good faith - good faith means that words must be believed and actions must be fruitful

innovation - innovation means five innovations of knowledge, thinking, management, technology and culture

collaboration - collaboration means unified thinking, clear goals and teamwork

efficiency - high efficiency means implementation, effectiveness and efficiency